Your FREE Marketing plan checklist

marketing plan checklist


Digital Marketing is a Journey

Hello Marketers, my name is David Botha and would like to welcome you to my blog.  I will be providing content from leading marketing experts to contribute to your success.  I have crafted a summary below giving you my summarised view on where we are as digital marketers

Those days of customers clicking on the first product or service they see online and purchasing are gone.  A Buyers behaviour has become more complex through the unlimited amount of info online.  Marketers need to create content that sorts out a consumers problem or need and builds credibility and relationships. 

Building a relationship online means speaking to consumers using storytelling techniques and connecting with them through emotions.

To be a successful marketer, you need to know your audience well and nurture them through the buying journey to become an advocate of your brand.  This recipe includes, your digital marketing experience and knowledge, mixed with effective marketing tools and topped off with a generous helping of analytics and tweaking.

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